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I have been in Media all through. Started with niche area and then joined a main stream media organization, but its only in last 1 year or so that I have actually understood what this profession is all about. Being an HR person, earlier I use to treat all people alike and for me they were employees… but now I can see a difference, they are foremost journalist and then an employee… Being in HR I have also got a chance to interact and observe all kinds of people and from all genre. The veterans and the trainees on one side, those who have worked hard and made their name and place in the new media on the other side and also those who couldn’t care less about anything… Therefore today I pen down what I feel about today’s time and manner. I feel that the time that one is exposed to today is the most difficult for anyone in this field. This time is the real test of a person’s desire, ambition, ethics and all those values that brought him or her into this field. The men will be separated from